Eco-Naughty or Nice? ForestEthics ranks companies on their paper choices

Posted on December 18, 2009. Filed under: Recommendations | Tags: , |

Treehugger reports on the release of ForestEthics 4th annual Naughty or Nice list companies based on their paper usage for direct mail catalogs.

Who’s Nice? Timberland (no more paper catalogs); REI (Forest Stewardship Council Certified Paper Only); Patagonia (High recycled content).
Who’s Naughty? Citi and Chase are the naughtiest of all for using paper sourced from endangered forests in Canada and the Southern United States. Thats definitely coal worthy!

The motivation for the ForestEthics Ranking?

100 million trees are fodder for the paper that creates the mostly junk mail that floods your mailbox everyday. Thats 100 million trees that could be storing carbon and reducing the effect of climate change. And, 44% of that mail goes directly into the trashcan.


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